Nicole Bray on The INDUStry Show

Nicole’s brands, Jeng and Brae, target a growing market of consumers seeking healthier alternatives to traditional alcoholic beverages. Jeng, with microdoses of hemp-derived THC, focuses on relaxation and unwinding, while Brae, featuring adaptogens and mushrooms, caters to those seeking social ease and an energetic boost. The episode details her challenges in navigating state-by-state regulations for THC products, building trust with consumers, and the excitement of achieving rapid growth and securing partnerships with major distributors like Southern Glazer’s. Nicole Bray’s entrepreneurial journey began with a personal need—a craving for the ritual of a cocktail without the alcohol’s drawbacks. From this desire, two thriving non-alcoholic beverage brands, Jeng and Brae, emerged, each offering unique wellness-infused experiences. This episode follows her inspiring path, highlighting both the hurdles overcome and the unexpected successes along the way. Learn more: https://theindustryshow.org/nicole-bray/ 00:00 Introduction to Nicole Bray 01:36 The Birth of Jeng and Brae 03:36 Crafting Unique Experiences 05:36 Navigating Regulations and Market Reach 07:49 Building Trust and Customer Experience 09:25 Opportunities for Growth 10:43 Lessons from the Journey 13:19 Personal Touch and Customer Impact 15:19 Finding Balance and Relaxation 17:44 Favorite Podcasts and Inspirations 19:24 Nicole’s Life Lessons Featured Quotes: “Done is better than perfect.” - Nicole Bray “Hire slow and fire fast.” - Nicole Bray “Protecting your peace is crucial; don’t sweat the small stuff.” - Nicole Bray