From Bollywood to New Jersey: Rabinder Parasher’s ‘Brilliant Idea’ Lights Up Cinema

Director Rabinder Parasher, known for his early work with Mahesh Bhatt and musical collaborations with Kumar Sanu, sat down with ITV Gold to discuss his latest cross-cultural comedy Brilliant Idea. Shot in New Jersey and rooted in a unique style he calls “Rabinder Acting,” the film blends Bollywood soul with an American sensibility. Parasher also shared insights on the evolving landscape of South Asian indie cinema in the U.S. Stay tuned for the complete interview, coming soon only on ITV Gold. ITV Gold is the longest running South Asian TV station in the U.S. and is part of the largest Indian American media house, Parikh Worldwide Media. Subscribe to ITV Gold on Spectrum (Time Warner Cable), Altice (Cable Vision), Astound Broadband Powered by RCN and Sling TV.