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Jay-Z's Business Partner: How To Transform Your Passion Into Profit (& make MIL

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Jay Shetty Podcast  verified-tag

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Feb 18, 2026

In this episode, we welcome Fanatics CEO Michael Rubin: a distinguished businessman and social justice advocate known for spearheading several multibillion-dollar direct-to-consumer ventures, specifically in licensed merchandise, trading cards, and sports betting. Michael provides meaningful insights into the common pitfalls in brand building, loving what you do, and the flaws of the United States criminal justice system. Michael shares how his journey in entrepreneurship began, his eyewitness account of unfairness in the American court system, working with Meek Mill, Jay-Z, and Desiree Perez of Roc Nation to spearhead the Reform Alliance, and how to balance work and family life. Throughout the conversation, he discusses the pursuit of exceptional talent, how routine-setting positively impacts productivity, and the strategic setting of billion-dollar goals.

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