Vijay Subramaniam on AI, Anurag Kashyap & Stardom | The Titans
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The Hollywood Reporter India
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Apr 19, 2026
Anupama Chopra interviews Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, for THR India's The Titans series — covering AI storytelling, creator management, and the future of Indian entertainment. Vijay reveals how Collective manages over 400 artists and millions of creators while pioneering AI through Collective Studios and the Historyverse slate, including the AI series Mahabharat: Ek Dharmayudh on JioHotstar and the upcoming theatrical film Chiranjeevi Hanuman – The Eternal. He addresses the Raanjhanaa AI-altered ending controversy, Anurag Kashyap's public criticism of his AI ventures, and the tension between representing real stars and building AI ones. Vijay argues that AI is a tool for creators — not a replacement — citing the 130-person crew behind Mahabharat and directors like Hansal Mehta and Rajesh Mapuskar who have chosen to work with the technology. He also takes on the crisis in Hindi cinema's mid-tier, calls for profit-sharing for writers, and outlines Collective's strategy of backing emerging talent through low-budget productions, the Terribly Tiny Tales acquisition, and the Gruhas Collective Consumer Fund with Nikhil Kamath — positioning Collective as the Reliance of the creator ecosystem. #VijaySubramaniam #CollectiveArtistsNetwork #THRIndia #AIStorytelling #IndianEntertainment #Lykstage #LykstageVideo #LykstageCreator #LykstageCommunity
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