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How Nike Lost Its Way

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Wendover Productions  verified-tag

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May 28, 2026

Explore the rise and struggles of Nike as it faces challenges that changed its global dominance. This video breaks down how the brand shifted from innovation leader to facing criticism, competition, and internal struggles that affected its identity and market position. Discover insights into marketing decisions, cultural impact, and business strategies that influenced Nike's journey. The video highlights key moments, turning points, and lessons for modern brands trying to stay relevant in a fast changing competitive world of sportswear and global consumer expectations and evolving brand identity challenges today. #Nike #Branding #Marketing #Business #Sportswear #Innovation #Strategy #Failure #Success #Documentary #CaseStudy

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