Ep 48 ｜ 'EasyRugs' के Founders और Sharks के बीच हुई कैसी Deal？ ｜ Shark Tank

Experience a masterclass in product innovation and high-stakes branding as the husband-wife duo behind **EasyRugs** enters the den with their 100% hand-washable, stain-resistant carpets. Seeking **₹35 Lakhs for 5% equity**, they wow the panel with a live demonstration, effortlessly cleaning spilled coffee and ketchup off their rugs. While the product shines, a heated debate erupts over the brand's identity. Aman Gupta and Vineeta Singh critique the name "EasyRugs," arguing it sounds too casual and cheap for a premium home decor category. Despite the branding clash, Aman and Vineeta see the massive D2C potential and team up to offer a joint deal—with the strong advice to consider a brand rename. The founders accept, locking in **₹35 Lakhs for 5% equity, plus a 5% royalty until ₹52.5 Lakhs is recouped**. #SharkTankIndia #EasyRugs #AmanGupta #VineetaSingh #SharkTankSeason4 #HomeDecorStartup #StartupPitch #BusinessNegotiation #IndianStartups #SharkTankHighlights