Design Notes: Gabby Deeming on Pattern, Colour & Interiors

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Jul 27, 2026

Gabby Deeming — former Creative Director of Interiors at House & Garden and founder of textile brand Daydress — shares her fearless, narrative-driven approach to home decoration. A master of pattern, colour, and eclectic mixing, Deeming champions interiors that feel deeply personal and collected over time rather than overly staged or curated. Her design ethos embraces florals, checks, and stripes coexisting in harmony, proving that spaces come alive when they reflect the genuine loves and eccentricities of the people living in them. At the heart of her process is an intuitive eye for spatial layout and a talent for building rich visual worlds from a single small trigger — a postcard, a fabric swatch, or a cherished object. Treating interior styling as an organic, evolving practice complete with nomadic lamps and layered vintage elements, Deeming creates vibrant, soulful environments that prioritise warmth, character, and a sense of effortless play over rigid design rules. #GabbyDeeming #HouseAndGarden #InteriorStyling #TextileDesign #MaximalistDecor #Lykstage #LykstageVideo #LykstageCreator #LykstageCommunity