What the $36B Kellanova deal means for candy giant Mars
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Straight Arrow News
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Aug 27, 2024
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A merger confirmed on Wednesday, Aug. 14, is looking to shake up the snack food aisle. Candy giant Mars, the company behind M&Ms and Snickers, is buying Kellanova, the maker of Cheez-Its and Pringles, for nearly $36 billion. The purchase is not expected to close until 2025, but analysts have been discussing what’s in it for Mars. Bank of America’s Peter Galbo told CNBC the deal gives Mars three things: Additional space in stores beyond the chocolate section, expansion in international markets and opportunities for innovative new products.
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